Best marketing mix for selling refrigerators

Best promoting blend for selling fridges Distributer and retailer have many looks like, yet in addition they have numerous distinctions. Distributer and retailer are cooperating for making a benefit. Distributer offers to the retailer, retailer offer the items to the end shopper. Distributer sell just on huge amounts and their costs are for entire amounts, then again retailer sells on littler amounts and is increased from the wholesalers costs. Distributer and retailer get products from wide scope of various sources and afterward redistribute them to helpful areas alongside an advertising bundle that is esteemed by their client of the last purchaser as per Brassington and Pettitt (2003). There is a major qualification among distributer and retailer, since distributer is centered around business B2B (business to business), then again retailer is centered around B2C (business to purchaser). Retailer is the most significant part in business, since they associate brands to conclusive customer. As Philip Kotler and Gary Armstrong (2010) retailing incorporates all the exercises associated with selling items or administrations legitimately to the last shopper for their own, nonbusiness use. Likewise, retailer has substantially more expense than distributer. For instance: lease, workers, charges, misfortune/breakage, publicizing. Then again wholesalers need to pay for less stuff. For instance: the telephone bill or agents finance for taking a request. Distributer is additionally a significant standard in business. Wholesalers help the makers to arrive at numerous little clients requiring little to no effort, distributer likewise select things and assemble combinations to offer to their clients and numerous different angles. As per Philip Kotler and Gary Armstrong (2010) there are four kinds of wholesalers: Trader wholesalers are the biggest single gathering of wholesalers, representing generally half of all wholesaling. They have two expansive sorts: full help wholesalers and restricted assistance distributer. A broke unites purchaser and dealers and make dealings. Specialists speak to purchasers and venders on a progressively lasting premise. 1 Individual Selling is the generic arm of the advancement blend. A companys sales rep make and impart clients esteem through close to home individual communications with clients (Kotler and Armstrong , 2010). Individual selling is accessible for a long time and possibly this is the most seasoned calling on the planet. Individuals who do selling have various names, for example, salesman, salesperson, locale chiefs, account officials, deals experts, deals architects, specialists and record improvement reps. Individual selling as indicated by Keegen Green (2011) is individual to-individual selling correspondences between an organization agent and a forthcoming purchaser. In general, the sales rep is convincing the possible client to make a buy and his main responsibility is to introduce the item well by utilizing its favorable circumstances and burdens. Additionally the primary advance in convincing an individual to make a deal is to comprehend clients' needs and sort out the organizatio n's endeavors to tackle clients issues. The vast majority of the salespersons are accomplished, very much prepared experts who include an incentive for clients and make client connections. Keegen Green (2011) share that individual selling is additionally a mainstream promoting specialized apparatus in nations with different limitations on publicizing. The term sales rep spread a wide scope of positions for instance they can be a request taker, for example, the retail chain sales rep, who is remaining behind the counter. As indicated by Armstrong and Kotler (2011) individual selling includes relational cooperations among sales rep and individual clients whether eye to eye, by phone, by means of email, through video or Web gatherings, or by different methods. All things considered, numerous individuals consider that individual selling can be considerably more valuable and superior to promoting the items. Sales rep consistently can investigate, test the client, to find out about their issues and to actualize a promoting offer to them, which will meet the expected client's requirements. Promoting in WEBSITES v. Publicizing in DAILY NEWSPAPERS 2Advertising is an apparatus to convince individuals to buy a merchandise or administrations. It is generally utilized by business firms, associations, organizations to elevate their items to different objective publics. As indicated by Kotler and Armstrong (2008) you need to settle on four significant choices, when creating and beginning a publicizing program: à ¢Ã¢â€š ¬Ã¢ ¢ Setting publicizing targets this is the initial step and it ought to be characterized well indeed, additionally it ought to be founded on past choices. Publicizing ought to be cultivated with a particular objective crowd for a while. à ¢Ã¢â€š ¬Ã¢ ¢ Setting the promoting financial plan as indicated by Kotler and Armstrong (2011) there are four basic techniques used to set the conceivable spending plan. Reasonable strategy Level of deals strategy Serious equality strategy Goal and assignment strategy à ¢Ã¢â€š ¬Ã¢ ¢ Developing publicizing technique it comprise of two significant components to be your promoting acceptable: Publicizing messages Choosing publicizing media à ¢Ã¢â€š ¬Ã¢ ¢ Evaluating publicizing efforts to pick the best places for you battle as indicated by you target strategic. Publicizing is characterized by Kotler Armstrong (2005) as any paid type of non-individual introduction and advancement of thoughts, merchandise or administrations through broad communications, for example, papers, magazines, TV or radio by a distinguished support. 3Advertising in sites is one of the most known sorts of publicizing. It has its points of interest, yet then again it has numerous a few restrictions, hindrances. In general, it is a great idea to publicize in sites, since you have high selectivity, minimal effort, quickness and numerous intuitive abilities. Yet in addition we ought to have at the top of the priority list the weaknesses, for example, demographically slanted crowd, moderately low effect, crowd controls introduction. Web based promoting show up as standards, pop-ups, streak motion pictures, email publicizing, foundations, backdrops, etc. Here you can see a case of standards: Sources: www.abv.bg, www.vbox7.com , www.sportni.bg An incredible favorable position of publicizing on the web is that you can administrate and run your media whenever. Furthermore, there are various sorts of buying your ad, however of them are generally utilized: CPC (Cost per click) promoters pay just when guests click on pennants and are diverted to their sites. CPA (Cost per activity) when a part total an exchange, for example, a buy or sign-up. Promoter , in most cases,prefer this sort of publicizing, since it overlooks any wastefulness in the merchants. CPM (Cost per Mile) likewise it is as cost per impressions Advertiser pay per thousand impressions or heaps of his ad, which has appeared in the site. Paul Baines, Chris Fill and Kelly Page (2008) guarantee that these types of promoting are most ideal approach to direct people to your site and furthermore urge individuals to make a buy. Likewise they declare that web based promoting the quickest developing publicizing medium ever. As Frances Brassington Stephen Pettitt print media, for example, nearby and national papers, unique intrigue magazines and exchange distributions, have along these lines become the essential concentration for most associations. Publicizing in papers offer us the chance to speak with our potential clients rapidly and adaptable. Papers are routinely planned distributions, which contains news, articles, data and notices. This sort of publicizing offers us a wide scope of promoting openings and crowds. There are two sorts of papers: 4 Day by day papers: are distributed each day with certain exemptions. For instance on Sundays and a few occasions. They are given in the first part of the day and they comprise of publicizing embeds, stories, news from the earlier day and are posted at the last page a few jokes and crosswords. Week by week papers: this are papers which are littler than every day papers and are additionally distributed two-three times each week. Papers are of the most utilized sorts of publicizing and their preferred position is that they can be managed not just by mainstream stores of retailers, vehicle makers yet in addition to little organizations, which start a business. The primary issue of paper publicizing as per Brassington Pettitt (2006) is focusing on. It is connected to its cost-proficiency and promoters need to have more determination in focusing on, on the grounds that in papers wastage rates is high. Papers have shorter life expectancy, since they are utilized and individuals toss them and don't utilize more. Advantages SOUGHT or DEMOGRAPHIC division Market division is the way toward isolating enormous heterogeneous markets into littler, homogeneous subsets of individuals or business with comparable necessities and additionally responsiveness to advertising blend contributions (Kinnear and Bernhardt, 1990). Division have wide definition. There are numerous instances of market division: when you go to a shop in soda pops area you will discover sodas to various brads, with sugar, no sugar, with and without caffeine, in various flavors, in returnable jugs, in jars, in independently holders or in six pressed this is the idea of market division. Division has numerous sorts, however in this paper will be evaluated just two: benefits looked for and segment division. Advantages looked for is a sort of division and it bunches individuals in various advantages that they look for from the item. As indicated by Gary Armstrong Philip Kotler (2011) advantage division requires fining the significant advantages individuals search for in the item class, the sorts of individuals who look for each advantage, and the significant brands that convey each advantage. And furthermore they give a few models: 5 Fit and Polish shopper need something, which is adjusted among capacity and style, they practice for results however need to look great doing it. Serous Sports Competitors they want a blend among execution and capacity. Worth Seekin

Better Use Redneck with Care

Better Use Redneck with Care Better Use Redneck with Care Better Use Redneck with Care By Maeve Maddox A man talking in a city executive gathering in my town this week fell into difficulty for utilizing the word redneck. He was contending that contracting city assets would be better spent on keeping up the nearby link get to channel than on Christmas lights in the town square. He worked up a tempest of dissent when he alluded to the city representatives setting up the lights as generously compensated rednecks. The hullabaloo made me consider this term, one of my least most loved gathering designators. To the extent I can decipher the keeps an eye on comments, he needed to pass on the idea that the link channel, as a methods for conveying the operations of the regional government, is of more incentive than negligible regular presentation. So for what reason did he decide to call the men setting up the lights rednecks rather than, state, laborers? The brain capacities in inquisitive manners. Our contemplations dwell there in layers upon layers. Here and there what may appear as though an inconsequential word decision uncovers a layer we may not know about. The speaker came to Arkansas from California. He may not understand it himself, however his decision of the word redneck recommends a mentality of predominance towards the locals. For those perusers who may not be comfortable with the term, redneck in present day American use is utilized mostly to allude to an apparent sort of Southern white individual. The term has been utilized in different settings with other potential roots, however the term, as promoted by standup comic Jeff Foxworthy, most likely gets from the burned from the sun necks of open air workers. Foxworthy, a local of Georgia, can utilize the term without any potential repercussions, rather as dark funnies can pull off nigger. Contingent on who is utilizing it, the word redneck can be tame or profoundly disparaging. As utilized in down home melodies, redneck conveys an undertone of pride alongside the attributes of nationalism, confidence in God, sense of pride, and freedom. This sort of redneck presumably drives a pickup truck and claims a firearm. Hes not terrified of difficult work and would prefer to go hungry than acknowledge good cause in any structure. He doubts overeducated individuals and inclines toward the nation or unassuming community to the city. As utilized by pariahs, redneck appears to have supplanted hillbilly as a word to generalization Southerners. As a term of slander, a redneck not just drives a pickup and claims a weapon, he is boisterous, regularly alcoholic, oblivious, narrow-minded, xenophobic, and trashy. He dresses like a lazy pig, talks with a southern complement, fills his yard with garbage, and has no energy about the better things of life. The term has its uses, both in discussion and recorded as a hard copy, yet it tends to be unstable and is best utilized with care. Youll find additional data about redneck and different terms frequently applied from a deprecatory perspective to Southerners here (Update: page not, at this point on the web). Need to improve your English in a short time a day? Get a membership and begin getting our composing tips and activities day by day! Continue learning! Peruse the Expressions classification, check our mainstream posts, or pick a related post below:Apply to, Apply for, and Apply withEmail EtiquetteNominalized Verbs

Can You Right Write 10 MORE Common Writing Mistakes 2 Avoid

Can You Right Write 10 MORE Common Writing Mistakes 2 Avoid Heres Part II of my run-down of some common writing errors, posted in Sam Dieners Stuff for Success blog. Read here about how to properly use affect/effect, who/that, less/fewer, and more!   10 MORE Common Writing Mistakes 2 Avoid

The Interpretation Of Dreams By Sigmund Freud - 1790 Words

Sigmund Freud is thought to be the founder of psychoanalysis and he embarked on conducting a study to analyse and interpret dreams as a means of determining their relation to the human psyche. Starting off his career as a neurologist he was already very familiar with the brain and it’s inner workings. However his study was specifically conducted to explore the more celestial attributes of the mind and apply scientific theory and neurological practice. Freud said that, The interpretation of dreams is the royal road to a knowledge of the unconscious activities of the mind. He meant that because dreams are such an unconscious activity they give an almost direct insight into the workings of the unconscious mind. In The Interpretation of Dreams he was the first person to look at the mind and to develop a theory about its basis and creation. By identifying which parts of the mind are unconscious and conscious he was able to fix scientific labels on celestial areas of the brain. In e ffect, Freud is responsible for giving the study of the mind it’s serious and scientific attributes. Something that had only previously associated with the physical study of the brain. In order to prove his theory he analyzed his dreams, his childhood memories, screen memories, slips of the tongue, and episodes of forgetfulness. His theory was that by analyzing dreams and memories they will aid in trying to understand how events from the past, including childhood, continue to actively influenceShow MoreRelatedThe Interpretation Of Dreams By Sigmund Freud1344 Words   |  6 PagesSome dream big, some dream small, and sadly some dream not at all The Interpretation of Dreams was published by Sigmund Freud in the year 1900 as a thought provoking compilation of ideas surrounding the cognitive processes of dreaming. Although this book has been translated and edited since its original publishing date, it reads as if to hold true to Freudian fashion; addressing levels of consciousness and their effects on how specific dreams are formed. Freud makes a clear and reverent effortRead MoreSigmund Freud s The Interpretation Of Dreams Essay1383 Words   |  6 Pagespsychoanalysis’, Sigmund Freud, is perhaps known for his theories involving the human brain. During the late 1800s, his therapeutic techniques dealing with psychopathology made him quite influential within and throughout the sphere of psychology and his work has had a tremendous impact on modern culture and common opinion. Freud’s The Interpretation of Dreams, first published in 1899, takes into account dream interpretation and theories involving the human bra in, why humans dream and what they couldRead MoreThe Interpretation Of Dreams : Sigmund Schlomo Freud988 Words   |  4 PagesSigmund Schlomo Freud was a thinker who helped us understand why our lives and relationships are full of so much confusion and pain. He told us why life is hard and how to cope. His own life incurred a lot of anxieties. Freud was born to a middle class Jewish family in 1856. His professional life was not an immediate success. As a medical student he dissected hundreds of eels in an un-successful attempt to locate their reproductive organs. He promoted cocaine as a medical drug, but it turned outRead MoreDream Interpretation of Sigmund Freud Essay848 Words   |  4 Pagesleast one dream in their lifetime. Most people don’t think much about the dreams they have, unless they are recurring. Most people today wake up from a dream or nightmare saying, â€Å"thank heaven that was a dream,† or â€Å"too bad that was just a dream.† Many times t hese dreams or nightmares have more meaning than we think. After a friend told me about some weird dreams he had been having I decided to research the meaning of dreams. I will focus on Sigmund Freud’s idea that understanding our dreams can helpRead MoreFreudian Interpretations Of Dreams By Sigmund Freud1663 Words   |  7 Pagesstyle of Freudian interpretations of Kafka’s â€Å"A Dream† tale. Which the famous philosopher, Freud, would interpret symbols for different reasonings behind a dream. In the book, Interpretation of Dreams by Sigmund Freud, he provides an in depth explanation on his beliefs behind the meaning of each occurring dream that we experience. Freud has tons of concepts that he claims for the reasonings behind each dream that have. Whether if we experience a nightmare or just a normal dream. The concepts in InterpretationRead MoreSigmund Freud s The Interpretation Of Dream2543 Words   |  11 Pagesexcerpt from Sigmund Freud’s 1913 book, The Interpretation of Dream, Third Edition, is one of hi s most famous generalizations of his work. Freud often emphasized that the study of the human mind is a complicated, arduous, and ever-changing field of attempts at empirically examining an intangible concept that often result in very small gains. His work has placed him into a distinct place in history that has been given countless courses of retrospection by academics alike. Sigmund Freud, born May 6thRead MoreEssay on What is useful in Freuds theory of dreams?1686 Words   |  7 Pages « The interpretation of dreams is the royal road to a knowledge of the unconscious activities of the mind  ».1 While Freud already used hypnosis and free association with his patients, he soon felt the need to include the interpretation of dreams in psychoanalysis as well. Freud decided he would developped his theory of dreams to go further in his analysis. According to Freud, dreams allow unconscious desires, fears or emotions to express themselves in a disguised way. Dreams are an expression ofRead MoreSigmund Freuds Method and Theory of Dream Analysis Essay1069 Words   |  5 Pagesthis paper to get a better understanding of Sigmund Freud’s method and theory of dream analysis. The purpose of the paper will be to show the principals of Freud’s dream related theory that focuses on the physiology, interpretation, and psychology of dreams and to expla in concepts such as latent and manifest content of dreams, the part of unconscious process, and the nature of dreams role in the determination of dream content. I would like to explore Sigmund Freud’s explanations of psycho-analytic andRead MoreDreams, By Sigmund Freud1165 Words   |  5 Pagesperson’s dreams appear to have a universal language. In ancient societies, people looked at dreaming as some kind of supernatural communication and dreams are fascinating mysteries. To begin the discussion of dreams, it is important to note that dreams are often considered an extension of consciousness. In other words, dreams can be a way the brain organizes and analyzes the day to day events during sleep. Everyone dreams, however, not everyone remembers their dreams. The psychoanalyst, Sigmund FreudRead MoreInterpretation Of Dreams In Kalpa Sutra833 Words   |  4 PagesInterpretation of Dreams in Kalpa Sutra: Comparative Analysis with Freud’s Psychology of Dreams ---------------------------------------------------------------------------------------------------------------------Abstract The study attempts to analyze the psychology of dreams as given in ancient Jain text – Kalpa Sutra. Further this psychology and interpretation of dreams has been discussed in view of a renowned psychologist – Sigmund Freud how he understands of the psychology of dreams. The comparative

Critical Examination of the Risk Management in an Organisation - Free Essay Example

Sample details Pages: 7 Words: 2213 Downloads: 2 Date added: 2017/06/26 Category Management Essay Type Analytical essay Did you like this example? The Task You are asked to research, critically examine and discuss the à ¢Ã¢â€š ¬Ã‹Å"risk managementà ¢Ã¢â€š ¬Ã¢â€ž ¢ process within an organisation. Examine and discuss each step below which forms part of the risk management process followed within an enterprise. Explain the reasons behind each step, what each step achieves for the enterprise and give examples. Risk Management process is a five step process first is by establishing or clearly understanding the risk in which the situation exist by considering the strategic context or the environment within the organization operates, the organizational context or the objectives, core activities and operations of the enterprise. Identify the risks or to recognize what could be wrong and what the consequence of it occurring. Risk can be physical relating individual injuries, ecological and weather conditions and the physical assets of the organisation such as property, equipment, buildings, vehicles, stock and grounds Financial risks are those that involve the resources of the organisation and include theft, attendances, loans, fraud, license fees, membership fees, insurance costs, and lease payments, pay-out of damages claims or penalties and fines by the government. Ethical risks that involve potential or actual harm to the reputation or beliefs of your club, while legal risks cons ist of responsibilities imposed on providers, participants and consumers arising from laws made by federal, state and local government authorities Analysing the likelihood and consequences of each known risk and deciding which risk factors will potentially have the most effect and should, therefore obtain priority with regard to how they will be managed it also involves comparing the level of risk found during the investigation process with earlier established risk criteria, and deciding whether risks can be established Risk management involves identifying the range of options for treating the risk, evaluating those options, preparing the risk treatment strategy and implementing those strategies it is about considering the options for treatment and choosing the most suitable method to achieve the required outcome. Options for treatment need to be balanced to the significance of the risk, and the cost of treatment matching with the potential benefits of treatment this includes: Accepting the risk for instance most individuals would consider minimal injuries in participating in the sporting activity as being an inherent risk. Avoiding the risk is about your organization deciding either not to continue with an activity, or choosing an alternate activity with tolerable risk which meets the objectives of your club. For example, a club wanting to raise funds may decide that a competition without a properly trained and accredited instructor, equipment etc. may decide a safer way of raising funds. Reducing the risk likelihood or consequences or both is usually practiced treatment of a risk within sport, for example use of mouth guards for players in some sports i.e. contact sports. Transferring the risk in full or in part, will usually occur through contracts or notices for example your insurance contract is perhaps the most frequently used risk transfer form used. Other examples consist of waivers, lease agreements, warning signs, disclaimers and ti ckets Retaining the risk is knowing that the risk treatment is not about risk removal, rather it is about acknowledging the risk is an vital part of the sport activity and some must be retained because of the inherent nature of the sport activity. It is important to consider the intensity of risk which is inherent and tolerable. Financing the risk means the organization funding the consequences of risk i.e. providing finances to cover the costs of implementing the risk treatment. Don’t waste time! Our writers will create an original "Critical Examination of the Risk Management in an Organisation" essay for you Create order Determine the objectives of the organisation Risk management is designed to provide the general methodology and approach to conducting a risk assessment. This includes the preparation work, risk workshop and reporting requirements. The purpose of the risk assessment is to identify the potential risks and opportunities and then rank them according to priorities and to Identify existing and potential control measure or risk mitigations to eliminate or minimise the risk in an organization identify exposures to loss Risk management begins with the identification process. It is important to keep in mind that risk are not static but are subjected to change in many ways, examples of how it can change is introduction of new products and services, new laws and regulations and new employees and customers. The element of change requires that identification process be ongoing, prior to the development of risk management as a recognized method for dealing with the risk of loss. Risk of loss can be categorized under three general categories property loss, liability and personnel loss Measure those same exposures Liability Loss Motor vehicle liability to the extent that operations of a automobile results in injury to others. In addition exposure represented by owned vehicles can incur liability from the operation of non-owned automobiles such as leased, rental or personal automobiles of employees used in business. Product liability or anyone who makes, sells or distributes products to be used by others is susceptible to liability if the product is defective or not fit for its intended use. Contractual liability is the risk of loss arising out of a particular undertaking that can be transferred from one party to another by the use of contracts. Pollution liability can be gradual occurrence over a period of time such as leakage form tanks or sudden or accidental such as fire, explosion or tank collapse. Professional liability is a growing area of liability exposure that is relating to the errors or omissions of employees acting in a professional capacity Damage to owned or l eased property has the loss potential associated with damage to or destruction of owned or leased property. The exposures are those related to buildings and their contents. Examples are electronic data equipment, media, machinery and equipment breakdown. Loss of use of property can result in both direct and indirect losses. A direct loss includes the loss of revenues and indirect loss include such as employee overtime, air freight, rental expenses for temporary equipment Select alternatives The economic models are formulated to provide the analyst with a quantitative base for studying the operations under his control. The method consists of four steps: Define the problem Formulate the model Run the model Make the decision Implement a solution Managing the risk associated with the hazards presents a number of unique challenges if properly managed, loss exposures can be significantly minimized. A key element in such plans is clear instructions concerning notification of appropriate agencies. It is important to have basic understanding of some of the laws that affect the management of the hazards and knowing agencies involved and the resources available that can reduce critically important response time. Monitor and review the outcomes. Monitoring and review is an ongoing part of risk management that is integral to every step of the process. It is also the part of risk management that is most often given inadequate focus, and as a result the risk management programs of many organisations become irrelevant and ineffective over time. Monitoring and review ensure that the important information generated by the risk management process is captured, used and maintained. Few risks remain static. Factors that may affect the likelihood and consequences of an outcome may change, as may the factors that affect the suitability or cost of the various treatment options. Review is an integral part of the risk management treatment plan. Examine and discuss a risk management frameworks standards model. Discuss the principles behind the model, the drivers and components involved in the process. Risk Management Frameworks A risk management framework is a description of an organizational specific set of functional activities and associated definitions that define the risk management system in an organization and the relationship to the risk management organizational system. A risk management framework defines the processes and the order and timing of processes that will be used to manage risks. Operations to reduce risk which includes the ongoing programs and activities performed by an organization to reduce risks to an acceptable and cost-effective level. These activities might include standard setting, performance audits, training and other risk management options Decision-making or corporate management where long term à ¢Ã¢â€š ¬Ã…“strategicà ¢Ã¢â€š ¬Ã‚  decisions are made and responsibility for decisions at the other two levels lies. Activities at this level might include consultation with stakeholders, monitoring operations to reduce risk and priority-sett ing among risk issues Risk assessment and treatment options where risk assessment is carried out and risk treatment options are identified. This high level framework provides a à ¢Ã¢â€š ¬Ã…“benchmark frameworkà ¢Ã¢â€š ¬Ã‚  for evaluation of other risk management frameworks. Elements of risk management frameworks as well as categories of risk criteria and basic capacities required by an organization for effective risk management.The design of a framework depends on the nature of risks it must manage, legal and regulatory considerations, available resources, and the relative value of risk assessment, operations to modify risks, risk communications, monitoring and review. The risk management framework closely follows the typical management decision-making structure of: 1.Identify and assess the situation 2.Consider treatment (decision) options 3.Decide 4. Implement management control 5. Monitor decision Examine and discuss each step below which forms part of the risk assessment process followed within an enterprise. Explain the reasons behind each step, what each step achieves for the enterprise and give examples Identification of relevant business objectives Historically, businesses have viewed risk as a necessary evil that should be minimized or mitigated whenever possible. Increased regulatory requirements have forced businesses to expend signify cant resources to address risk, and shareholders in turn have begun to scrutinize whether businesses had the right controls in place. Risk assessment provides a mechanism for identifying which risks represent opportunities and which represent potential pitfalls. A good assessment is anchored in the organizationà ¢Ã¢â€š ¬Ã¢â€ž ¢s defined risk appetite and tolerance, and provides a basis for determining risk responses. A robust risk assessment process, applied consistently throughout the organization, empowers management to better identify, evaluate, and exploit the right risks for their business, all while maintaining the appropriate controls to ensure effective and efficient operations and regulatory compliance Identifying events that could affect the achievement of objectives. Determining risk tolerance. Risk tolerance is so vital to any risk management program, that you cannot include a risk management process without evidently understanding the organizationà ¢Ã¢â€š ¬Ã¢â€ž ¢s risk tolerance. Risk tolerance is the equilibrium between risk-adverse or accepting very little risk and risk-seeking or accepting high levels of risk Setting risk tolerance is very significant, since an enterprise will make key decisions based on what has been determined to be acceptable risk. There are regularly used key risk indicators, but understanding how those metrics influence risk tolerance is a not easy and demanding task. Risk tolerance is also a persistently moving goal. Assessing the inherent likelihood and impact of risks. When assessing likelihood of occurrence of a risk, participants tend to over-evaluate risks which occurred recently or at all. If there is a reference point, people charged with evaluating will often attribute a higher likelihood to these recent events, even if the probability of occurrence has in effect been reduced by the (over)reaction to the event. If we cannot imagine a risk occurring, we cannot assess the potential impact of it and we tend to underestimate its impact. On the contrary, the more informed we are, and the more concrete a risk is formulated, the better we are at assessing its impact. Evaluating the portfolio of risks and determining risk responses. A portfolio selector for selecting an investment portfolio from a library of assets based on investment risk and risk-adjusted return is provided. The selector chooses a tentative portfolio from the library and determines a risk-adjusted return for the portfolio. The risk-adjusted return is computed by subtracting the average of multiple segment shortfalls from the average of multiple segment performances, over the same segments, based on analysis of market value data for the assets in the portfolio and for a baseline asset. The asset selection and computation is repeated until the risk-adjusted return of the portfolio satisfies criteria derived from preference data specific to an investor. A data storage medium encoded with instructions for performing the method is also provided Assessing residual likelihood and impact of risks. Residual Risk Impact is multiplied by likelihood to produce an à ¢Ã¢â€š ¬Ã‹Å"Inherent Risk Scoreà ¢Ã¢â€š ¬Ã¢â€ž ¢. For each risk, the controls in place will then be identified and assessed and the risk score generally reduced to arrive at the à ¢Ã¢â€š ¬Ã‹Å"Residual Risk Scoreà ¢Ã¢â€š ¬Ã¢â€ž ¢ The control should either reduce the likelihood that a risk will occur, or the impact of that risk if it were to occur. Residual risk is what is left after considering controls. If you rate risks on both Inherent and Residual Risk then you can show the change from Inherent to Residual which indicates the organizations dependence on the effectiveness of the control. If a critical risk is largely mitigated due to the presumed operation of a control or set of controls then it would be very useful for Internal Audit to validate that those controls are working as assumed. References: https://ntl.bts.gov/lib/7000/7400/7421/ch4.pdf https://www.irr-neram.ca/pdf_files/basicF rameworkMar2003.pdf https://www.pwc.com/en_us/us/issues/enterprise-risk-management/assets/risk_assessment_guide.pdf https://www.google.co.nz/?gfe_rd=crei=ALNNU-vcJcGN8QfSi4G4Bg#q=risk+tolerance+management https://www.google.com/patents/US5784696

Useful contacts in fashion industry Free Essays

Thinking about my future life and calling, long term purposes for this MA are to construct utile contacts in manner industry in UK, derive a existent penetration into the Ethical Manner Industry in UK, and hopefully finish a work arrangement at the Ethical Fashion Forum. In order to carry through my undertaking, I need to make the prognosis research of the Ethical Manner in UK and India in order to make to the best subject of my research. To finish this MA, good clip and undertaking managementskills is traveling to be one of my most of import challenges. We will write a custom essay sample on Useful contacts in fashion industry or any similar topic only for you Order Now Besides, my strong focal point would be on strategically be aftering and developing research accomplishments. Carry throughing my acquisition understanding ends will give me new understanding and cognition on the Ethical Manner Industry in UK and India. For accomplishing all of the above, I need to construct countless contacts with the manner interior decorator, concerns and administration concentrating upon sustainability in the manner industry in UK and India. Once, I have made adequate contacts and collected information ; I will so discourse and orate about my undertaking proposal. Ultimately, when I get an enthusiastic response, by looking at the success of Ethical Fashion Market, UK, I will so interchange those thoughts with Kakoli Banergee, Trustee, Satya – Jyoti Trust, India ; to join forces and explicate my undertaking program. If I receive a positive hope I would believe I have eventually completed my MA journey, successfully. ANSHU YADAV Investigate into an Ethical Manner market in UK and India Undertaking PROPOSAL Title Investigate into an Ethical Manner market in UK and India Purpose Understand the current scenario of ethical manner concern in India and associate to UK. Research UK ‘S ethical manner concern ; providea program for doing of a selling organic structure ( Eco – Fashion Park ) for ethical manner manufacturer group and craftsmans in India. RESEARCH QUESTIONS What is Ethical Fashion? Specifying Ethical Manner Sustainability and ternary underside line Finding out issues and patterns of Ethical Manner Reviewing history of ethical manner Fast Fashion and Cheap Fashion What is the market size of Ethical Fashion? Domestic ( INDIA ) market research on the Ethical Fashion Business and Lifestyle. International ( UK ) market research on the Ethical Fashion Business and Lifestyle. What is sustainable production and ingestion . Specifying the sustainable production and ingestion Domestic ( INDIA ) industry research on methods of sustainable production and ingestion International ( UK ) industry research on methods of sustainable production and ingestion Sustainable Fashion manufacturer groups and their jobs in India What are the assorted enfranchisement possibilities for set uping a sustainable manner concern in UK and India? Ethical criterions and Labeling Trade Tariffs and Barriers What is value concatenation? Specifying value concatenation Research into associating the national ethical manner manufacturers and international purchasers and markets. RESEARCH METHODS Measure: Case Study, Grounded Theory and Consumer reactions survey. Quality: Experimental Analysis ANSHUYADAV Investigate into an Ethical Manner market in UK and India 3. Primary Research: Focus on garnering information on ethical manner from India and UK 3.1 Interviews with cardinal forum members of Ethical Fashion Forum, UK. 3.2 Interviews with emerging manner and fabric interior decorators in sustainable design in UK and India. 3.3 Social networking, for case, Face book, 3.4 Fashion Business networking: Ethical Fashion Forum ( UK ) , Designer Forum ( UK ) , Ethical Trade Initiative ( UK ) , Craft grade ( India ) , Labour administrations, Manufacturers of Sustainable Fibers, Yarns and Fabrics. 3.5 Personal contacts in the Fashion Industry will assist me derive appreciable attack. 3.6 Questionnaires and Videos of assorted creative persons involved in Sustainable Manner patterns. 3.7 International tendency and manner show visits. For case, London Fashion Week, London ; The Cloth Show, Birmingham ; Premier Vision, Paris 3.8 Design institutes and authorities organic structures 3.9 Non – Net income Administration, Satya – Jyoti Trust, India. 4. Secondary Research: Concentrating on Ethical Fashion Forum in UK. 4.1 Co – work with Ethical Fashion Forum as a research houseman, alongside an associate manager, roll uping research for EFF undertakings and events. 4.2 To understand the deductions of explicating a selling organic structure ( Eco – Fashion Park ) in India, for the sustainable Practioners. 4.3 Analyze Journals ( MONOCLE, DRAPERS, FINANCIAL TIMES, ECO- TEXTILE ) Weekly Magazines ( TREND UNION, NEW CONSUMER, THE ECOLOGIST ) and Online Magazine ( THREAD ) , and Readings ( ECO- CHIC, BY SANDY BLACK ; GREEN IS THE NEW BLACK, BY T BLANCHARD, BUSINESS ETHICS AND VALUES, BY PETE ENGARDIO ; SUSTAINABLE FASHION AND TEXTILES BY KATE FLETCHER. 4.4Get studies from on-line Databases and Articles ( MINTLE, GMID, JUST STYLE.COM ) 5. Literature Research: Refer to Bibliography Rational number OF MY PROJECT In my position point ethical manner is the exciting topic to analyze as it has been catching the headlines within manner industry in recent times.It is the singularity in manner that allows us to look at sustainability in advanced ways. Therefore, Fashion provides an chance of consciousness for sustainability. Many sustainable patterns and motions are deriving impulse and traveling towards mainstream. Green edifices, insides, place merchandises and even green nuptialss and events are booming, yet manner is when embraced in sustainable ways, holds even greater impact potency. What is besides alone to manner, more so than other sustainable tracts, is that it is a big vehicle. Ethical manner besides interested me as it focuses on ailment patterns in the mills, poorness decrease, environment instruction, production and ingestion issues, with a strong attending on workers wellness ; in relation to the manner industries. Ethicall manner at a planetary degree has captured my involvement, for the really simple ground, that London manner has stepped frontward to advance ethical manner vesture. Top store, Marks and Spencer, Zara, Next, Europeon Fashion concatenation and USA Banana Republic are all specializing in â€Å"going green† . With a strong focal point on Ethical Fashion Forum ( UK ) , I want to cognize how to make such a non for net income administration, where the ethical manner manufacturer group, from field to mill to stop merchandise, exchange thoughts, collaborate and pass on efficaciously on assorted sustainable patterns and events.My cognition in Ethical Manner from UK wouldthen let me to supply the program of doing a successful selling organic structure ( Eco – Fashion Park ) for Ethical Fashion manufacturer groups and craftsmans of India, in India. GOALS AND OBJECTIVES LEANING GOAL 1: 1.1 Clarity of ideas: Think profoundly for filtrating clear and in-depth information. 1.2 Assessed: Bing able to make up one’s mind the best concluding research subject. LEARNING GOAL 2: 2.1 Quick and Accurate Reading: discover to read relevant subjects and fast. Besides to better drumhead and note taking accomplishments, to be able to use utile informations resource at clip of digest of my undertaking. 2.2 Assessed: Leting myself to do reading list and note returns wonts. LEARNING GOAL 3: 3.1 Professional Writing and Presentation Skills: enhance my English speech production and composing accomplishments, professional attack towards any assigned undertaking and entries. 3.2 Assessed: Confidently being able to joint and present myPGC Presentation and Learning Agreement. LEARNING GOAL 4: 4.1 Project – Planning and Self – Time Management Skills: Producing a comprehensive undertaking proposal with a proposed attack, research way and agenda to be followed. 4.2 Assessed: Bing able to bring forth a timely entry of Project Proposal. LEARNING GOAL 5: 5.1 Professional Cognition: History of Ethical Fashion Design, Business and Industry, increased consciousness of Ethical Fashion Business in planetary context. 5.2 Assessed: Bing able to near future research stage professionally. LEARNING GOAL 6: 6.1 International Work Experience Placement: Co- work with Ethical Fashion Forum to derive more cognition about Ethical Manner 6.2 Assessed: Possible Case Studies and Personal Growth of improved synergistic accomplishments. LEARNING GOAL 7: 7.1 Research orientation accomplishments: Better my research devising accomplishments, by ego apprehension and implementing them in my thesis. 7.2 Assessed: Bing able to do a research oriented MA Dissertation in the last stage of research. Undertaking TERRAIN Result KNOWLEDGE AND UNDERSTANDING Undertaking Proposal, presented in the PGC phase Project related information aggregation and analysis, utilizing the primary and secondary research methods Learning understanding: refer to this papers Self clip direction SKILLS, QUALITIES AND ATTRIBUTES Project Management: refer to the undertaking clip frame Learning Contract Summary Form Plan of learning resources inside the University ( Oct- Nov 2008 ) Reading relevant magazines and books in library and utilizing library larning resource to acquire the selling study which I need Attend the talks that are related to my undertaking proposal Attend undergraduate talks of Fashion and Textile Management. Ask inquiries about y research from my coach and supervisor Multiple photocopies of magazines, diaries, study and books from library Plan of learning resources outside the University ( Jan-June 2009 ) Observe the magazine market from intelligence, studies, web logs, forum on web sites Make contacts with the relevant industry or hopefully happen a research internship with Ethical Fashion Forum, UK, which can assist me derive the cognition of Sustainable Fashion and Textile industry. Maintain Chronofile ( My Research log book ) Academic support Keep in touch with supervisors and professors during making the undertaking Use the library larning resource to obtain any relevant study that I need. Practical acquisition Try to reach as many Fashion Designers, Sustainable Fashion Producer groups, consultancy ‘s and non for Net income Administrations. Interview the people who relate to my undertaking proposal and larn the accomplishments of communicating. Designation of larning demands Suggestions from my supervisor and coach Lectures which are related to my undertaking proposal Latest studies and intelligence on manner, design and ethical manner market Roll up a batch of documentariesrelated to sudate stores and sustainable Manner and Textiles. Learn to acquire the sentiments from different people and understand Ethical consumer and manufacturer groups in UK and India. Besides interact with manner pupils and do pictures inquiring about their purchasing attitudes towards Ethical Fashion Clothing. Skills to sum up the information that I obtain during the research Skills to take a precise note from interview ( primary research ) and books and picture ( secondary research ) Designation of non-learning resource demands Entree to university computing machine which has professional package to bring forth my papers and seting exposures and images Target day of the month for completion of undertaking proposal How to cite Useful contacts in fashion industry, Essay examples

Marketing Management Fine Meat Company †MyAssignmenthelp.com

Question: Discuss about the Marketing Management Fine Meat Company. Answer: Description Of The Organization Fine Meat Company belongs to food processing industry and it works as a meat slaughtering, processing and export business based in Australia. The company is aimed to service the hospitality industry in all part of Australia and to the countries in which they export their meat and meat products. The company has over 20 years of experience in the industry and it is known for its expertise in manufacturing fresh, tinned meat products and meat byproducts. The company has received license from Meat standard of Australia which guarantees the meat products it supplies are quality sorted cuts, as a result meeting their criteria for distributing meat that is tender, juicy and seasoned. To serve its Muslim customers in both Australia and other countries with halal meat and meat products, the company has received license from Halal certification Authority. The companys products and services are accessible to their customer throughout the year. The company has demonstrated its performance at the uppermost level. To guarantee their customer continuous supply of excellent meat products, the company upholds continuous supply of livestock which they buy from all part of the country where there are livestock farmers. The company distributes meat products variety which includes: Beef, goats, lamb and mutton. They also deliver lamb carcasses and byproducts, like meat, bone meals, hides and skins. It also supplies liver, kidneys and lungs. The company delivers tinned products, like corned beef, tinned and pet foods. Fine Meat Company offers its meat products to its employees, livestock ranchers and traders, restaurants, institutes, government institutions, retailers, individual clients, wholesalers, tanneries, dealers of hides and skins. The company exports its products to Asia, the United States, Europe and Africa. Mission Statement To obtain, process and market excellent meat products at competitive charges using competent, efficient and systems that is friendly to the environment to fulfil needs of clients and shareholders. Aims of Fine Meat Company The company provides door to door meat delivery services where meat are transported in a refrigerated vehicles to maintain the quality of the meat supplied. The company is devoted to constantly buy quality livestock, process competently into high quality meat and meat products. The aims at developing maintainable markets while guaranteeing prudent monetary management for economical sustainability and cost-effectiveness of the company. The company is committed to fulfil its consumer desires through constantly refining its performance, its meat products and service by sustaining the maximum standards of cleanliness and product quality. The company has excellent customer care and service, it uses technical proficiency to fulfil its customers' desires and bymarketing its product using social media such as Facebook, tweets, WhatsApp and blogs. 5Cs for this organization Company, Customers, Competitors, Collaborators, and Context are the referred to as the 5 Cs and are applied in evaluatingmarketing decisions for business organizations. Fine Meat Companys strength is founded on the unequalled competency of the meat processing plant and the capacity to process great volumes of meat that are of quality depending with customer likings. The company also has many refrigerated vehicles that supplies meat and meat products to our outlets distributors in various parts of the country. The Fine Meat Companys has strong financial achievement. Due to strong investment, the firm can merge, manage and enlarge its business. The company emphasizes on research and improvement thus it has proven a competitive lead in same field (Krejcie and Morgan, p. 607). Weaknesses The Fine Meat Company depends on few clienteles thus this is disadvantageous to them due to limited source of income. The company focusses on few of its major products line. In this case if the company loses one of its topmost production line clients, it can face a serious business problem. The firm has geographical weaknesses because they majorly depend on the domestic market as main source of income. Other weaknesses that affects the company include: unpredictable international commodity markets, climatic changeability and concentration of processing capability. Opportunities Fine Meat Companys products have received increased demand from Asia markets and this has boosted income for the company. The company has gained greater efficiencies in both processing and marketing of their products. The company also has succeeded in managing various production risks that faced them for the last few years Threats: The ever increasing input prices has posed a big threat to the company (Tevfik and Oktay, p.131). The company is also faced with disease risk, especially communicable diseases that kills a large number of livestock leading to decrease in product supply to the consumers. Climate change has posed threats to the company, for example when drought conditions prevails the livestock farmers sell most of their cattle at lower prices to meat companies leading to high supply of meat in market, low demand for the product and lower prices for meat products decreasing amount of profit. The increase in price for both raw materials and fossil fuels has posed threat due to increase in commodity costs. The population of vegetarian is on the increase worldwide therefore, meat consumers are decreasing leading to decrease in amount of profit received by the company. This drift can negatively affect the business. Customer The company has wide range of customers with different preferences when it comes to tastes and how the food is packaged (Hunt et al., p. 5). Through various field studies the company conducted earlier, they have learnt every single country has affinity of taste and cultural liking. Asian and Koreans customers for example, dont like salty food thus the company learnt to reduce the amount of salt and packed food in a cans made of aluminum so that the consumers can easily open the cans (Schnettler et al., p. 380). For the Muslim customers, Fine Meat company has halal certification issued to them by Halal certification Authority. The companys customers can obtain information about our product through social media such as our Facebook page, WhatsApp, blogs, tweets and YouTube. For our customers who prefer door to door delivery of our products, we make the available to them. Our customers in rural areas can have access to our products through different outlets that are available in the cou ntry and also across the globe. Collaborators The companys suppliers are livestock farmers based in Northern and Southern part of Australia. Fine Meat Company distributes its meat and meat products through wholesale markets, foodservices, retail markets and also in internet shopping malls. Individual consumers can also buy the products directly from the industry and there is door to door delivery for the consumers who prefer that services. The company has distributors located in their export countries where their international customers can have access to the products. Competitor Other competing companies have more product line that they supply such as veal, seafood (fish), poultry, rabbit, pork, bacon that is not supplied by Fine Meat Company therefore, these competitors have a wider market share. Fine Meat Company faces a lot of competition meat firms within Australia and in countries where it exports its products. These are the Australian beef industry, Australian Meat exporters and Ralphs meat company. Though the company and others vend products which are alike, each firm have its dissimilarities by selecting specific manufacturing and marketing approaches that suits them (Tuanmat and Smith, p. 208) Some of companys rivals produces dairy products in addition to meat products they supply, they also distinguish their products by lowering prices and maintain products high quality. Context Fine Meat Company faces several external ecological factors which include political, economic social and technological factors (Reicks et al., p. 407). Technological innovations have produced new businesses which have shown a threat to Fine Meat Company, some of the companys meat products and services have been removed from the market. Political factors that has affected the company is the governments decision which led to increase in tax for Fine meat company while for some meat companies tax was decreased and this had negative effect on the companys income. Lack of political steadiness in some Asian and African countries where the company exports its meat products has affected the companys business processes in such countries (Kariuki et al., p. 20). Collecting information on market research and intelligence Marketing information and research refer to the information needed to be collected to give a good idea what the target customers are thinking and what they want or are doing in respect to the companys product (Burns and Bush, p. 80). A number of channels can be used to collect such information on the needs of the customers and even about what the competitors are doing in the market. The aim is to gain competitive advantage and have a bigger market share. We use the trade shows to learn about what our competitors are doing. During trade shows, our staffs go to the booths of our competitors and check the products and services they offer in relation to what we are offering. We also use the trade associations such as the Food marketing Institute, Trade promotion management companies which gathers and circulates information on trends, advances, new knowledge and developments, challenges in the meat business which are delivered daily through the companys e-mail (Gary and Kotler, p. 63). Our companys also uses the salespeople to provide a vital source of market intelligence. The company uses the sales peoples to get their view on a problem in the market. They are the ones who are knowledgeable about the products performance in the market, what is being done by the competitors, and what consumers want (Igbaekemen, p 24). Our suppliers provide the Company with a lot of information. They know and have an idea why which firms are moving a lot of portfolio. Fine Meat Company also enlists the services of an expert in the industry, business writers and journalists to gather more information. The company also put high emphasis on customers in market research by seeing the customers behaviors. The customers offer a lot hints, which the Company is confronted to address (Igbaekemen, p. 28). Developing marketing strategy Target market The target markets for Fine Meat Company are both domestic and international markets. For the domestic market all meat and meat products are sold right from the company to the end consumer or through a wholesalers and retailers. Our products are in four segments: Speciality Foodstuff Stores which includes wholesalers, butchers, or grocer positioned in a food market situation, prestigious restaurants and hotels, middle class restaurants, mainly in tourist attraction sites in the country. Finally the other domestic market is the farmers markets where products like as sausages, burgers are traded when they are either fresh or sometimes cooked (Bitner and Boons, p. 49). The consumers who are targeted by the high end food services; speciality food stores and farmers markets are those consumers looking for a different eating or dining experience. The tourist food service market segment targets the tourist looking for the real experience they see in advertisement materials or television. Speciality and farmers market segment are being used to target specific cultural, religious or ethnic class of the consumers who include communities, families or even individuals, whose culture includes regular eating of the specific meat and meat products. For the International market segment, the Fine Meat Company targets the High end Food store, and Speciality food store market segments and targets the High end diner and cultural or religious or ethnic specific consumer groups. Positioning Appreciating and applying the principles of positioning is vital for developing a competent position against our competitors (Koetler and Armstrong, p. 56). Fine Meat Company has made sure it has a good image in the eyes of our current clients. Our customers are having a lasting attachment with our company and see our product brand as the best in the market. Fine meat Company has also put in place offers to attract potential customers and this has gone well with the new customers since our market share keeps on expanding. We have taken our advertisement from the bill boards and television to internet market and social marketing where the competitors have not ventured in giving us a competitive advantage in positioning our brand (Radoviciu and Strem?an, p. 1074). Developing marketing tactics Marketing tactics are a set of renowned marketing tactics, which used in any mixture to satisfy the customers in the target market. The 4-7 Ps include the place, product, promotion, price, place, process, people and the physical evidence. They help companies to analysis and describe significant issues affecting the marketing their products and services (The chartered institute of Marketing, p. 7, 8). Product The Meat Company strives at making the meat and other meat related products that are needed by the consumers. The customers use meat and meat products in their homes or in hotels and restaurants. The meat is always fresh and refrigerated to prevent it from spoilage such that the customers get it in the best quality (Grau, p. 131). The packagings of the products are done in well-designed packaging materials and have a catchy name to appeal to the customers and it has been enriched with different flavours. Price Price is a very vital factor of a marketing plan since the companys profit is determined by the price at which it sells its products. In determining the price of my meat and meat products, the company put in mind factors such as; how much it costs to produce the product, how the consumers perceive the value of the product, put in mind how a slight decrease in the price could considerably increase my share in the market and if the current price keep up with the price of competitors selling the same meat products (Chai, p. 8). Place Placement is a very important part of the market mix. The meat company is positioned and distributes the meat products in a place that is easily reached by all prospective customers. Most of the clients look for the meat products in supermarkets and large retails shops and so the Company makes sure that the supermarkets across the country are fully stocked with our meat products. The company distribution strategy is different from my other competitors since most of them rely on the customers to go to their company sales shop (Bodger and Goulding, p.17). During trade fairs, the company attends them to further increase its visibility to potential clients. Promotion These are the promotional activities the company uses to make the consumers aware of our products and boost brand recognition and sales. The company employs sales promotion, public relations and advertising to achieve this. The marketing messages are delivered to potential buyer throughout through television ads, social media in promoting the product which are new avenues that are not being employed by the other market competitors. People This involves the target market and people directly related to the business. The Company has ensured that it has employed the right people since they are as much a part of the business. The companys employees are vital in marketing since they are the ones who deliver the products and services. The company has ensured that they have been trained and also by retaining the good staff to deliver superior service to the customers (Yasanallah and Vahid, p. 196). Process These are the processes involved in providing our meat and meat products to our customers. In the company all the processes from packaging, distribution, sales, marketing, the pay systems and other systematic procedures and steps are all done in a very efficient way (Bobbitt et al., p. 29). Physical evidence This refers to all the consumers perceive when they interact with the business. The brand, the physical environment the product and the service are being provided, the packaging and the way the staff act and dress have all been stressed to ensure that we remain on top of our competitors in the market (Rafiq et al., p. 8, 9). References Bitner, M. J. and Booms, H. (1981). Marketing Strategies and Organization: Structure for Service Firms. In Donnelly, J. H. and George, W. R. (Eds). Marketing of Services, Conference Proceedings. Chicago, IL. American Marketing Association. p. 47- 52. Bobbitt, J., Haines, H., Hodgeman, R. and Roache. T. 2006. Potential Markets for New and Emerging Meats. Australian government. Rural Industries research and development Corporation. Kingstone. pp. 1-37. Bodger, J., and B. Goulding 2003. Distribution of Meat Products from prospective Australian Industries: crocodiles, emus, rabbits, game birds, hares and snails. Rural Industries Research and Development Corporation (RIRDC). pp 1-62. Burns, A. and Bush, R. 2010. Marketing Research, 6th ed. Upper Saddle River, NJ: Prentice Hall, 2010, pp. 85. Chai, L. G. 2009. A Review of Marketing Mix: 4Ps or More? International Journal of Marketing Studies, 1(1), pp. 2-15. Gary, A. and Kotler, P. 2007. Marketing: An Introduction. 8th ed. Upper Saddle River, N.J.: Prentice Hall, 2007. Grau, F. H. 2001. Meat and Meat Products. In C. J. Moir (ed.), Spoilage of Processed Foods: Causes and Diagnosis. Southwood Press Pty Limited, Sydney, NSW. pp. 1-213. Hunt, M. R., Garmyn, A. J., QQuinn, T. G., Corbin, C. H., Legako, J. F., Rathmann, R. J., Brooks, Igbaekemen, G. O. 2014. Marketing intelligence as a strategic tool for competitive edge. British Journal of Marketing Studies. 2(5), pp. 17-34 C. and Miller, M. F. 2014. Consumer assessment of beef palatability from four beef muscles from USDA Choice and Select graded carcasses. Meat Science, 98: 18. Kariuki, P.M., Awino, Z.B. and Ogutu, M. 2011. Effect of Firm Level Factors, Firm Strategy, Business Environment on Firm Performance, Business Environment Journal, pp 1-27. Kotler, P. and Armstrong, G. 2008. The principles of marketing, Teora Publishing House, Bucharest. pp. 1-107. Krejcie, R.V. and Morgan, D.W. 1970. Determining Sample Size for Research Activities. Educational and Psychological Measurement, 30, 607-610. Radoviciu, R. and Strem?an, F. 2009. Companies with market positioning brands. Annales Universitatis Apulensis Series Oeconomica, 11(2), pp. 1072- 1077. Rafiq, M. and Ahmed, P. K. 1995. Using the 7Ps as a Generic Marketing Mix: an Exploratory Survey of UK and Euro-pean Marketing Academics. Marketing Intelligence Planning, 13(9) pp. 4-15. Reicks, A. L., Brooks, J. C., Garmyn, A. J., Thompson, L. D., Lyford, C. L. and Miller, M. F. 2011. Demographics and beef preferences affect consumer motivation for purchasing fresh steaks and roasts. Meat Science, 87: 403411. Schnettler, B., Ruiz, D., Seplveda, O. and Seplveda, N. 2008. Importance of the country of origin in food consumption in a developing country. Food Quality and Preference, 19: 372382. Tevfik, A. and Oktay, F. 2008. Diversification and Firm Performance in an Emerging Market: The Turkish Case. Journal of Global Strategic Management, 3: 131-137. The chartered institute of Marketing. 2009. Marketing and the 7 Ps: A brief Summary of marketing and how it works. Retrieved from: www.cim.co.uk/marketingresources Tuanmat, T. Z. and Smith, M. 2011. "The Effects of Changes in Competition, Technology and Strategy on Organizational Performance in Small and Medium Manufacturing Companies", Asian Review of Accounting, 19(3):208 220. Yasanallah, P. and Vahid, B. 2012. Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members Perspectives. American Journal of Industrial and Business Management, 2012 (2), p. 194-199.